Wine Country Infusion

Project Description

Wine Country Infusion was a lot of fun for us. Annalise Demuth wanted a Real Estate website to create a brand presense online & attract new clients. David Shakiban handled the base design with his usual finesse, keeping it clean & professional. Meanwhile, our developers researched the most cost-effective solutions for integrated IDX & MLS listings. While many platforms ‘looked good’ – only IDX Broker Platinum met all of our requirements, while enabling us to optimize listing content for on-site SEO. Integration was a snap, requiring only a few days to modify css to maintain look & feel (and responsiveness).

We set Annalise up in our hosting ecosystem, pushed the initial design live (for immediate use) & staged the site to complete the integration work. This included basic on-site SEO optimizations, Local-SEO work, Custom property Search bar (over slider), Custom Search for “Open Houses”, “by Address” & “by Wine Region”, Custom AVA region icons & results pages, Customized forms for Registration, Daily Updates, and more. We also created custom widgets to show dynamic listing images & content on the home page. This helps SEO by constantly adding new keyword rich content to the home page.

Finally, to really set Wine Country Infusion apart from the competition – we built a custom Wine Region Map. For this, we tracked down the geographical points (lat/lon) making up the physical boundaries of every wine region. We then used Google Earth & the Google Maps API to build a dynamic display of every AVA region in Sonoma. Adding names & descriptions of each region, and linking each polygon to a custom set of available wine properties in that region. So much fun! Check it out: http://www.winecountryinfusion.com/vineyard-estates/sonoma-county-real-estate-map/

Project Details

Client: Annalise Demuth

Tags: Branding, Local SEO, Managed Hosting, Social Business, Web Design, Web Development

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