The amazing ladies at Laughing Glass Cocktails originally contacted us to redesign their website. We provided a quote, and then advised against it (*the current site is not our design). During our initial consultations, we reviewed the LGC business model, and deeply considered their current & future goals. Despite the lure of a very welcome design project, we explained how the existing site was plenty sufficient to represent their brand. Simply moving it into our Hosting Ecosystem would speed it up & keep it maintained. Until the company is prepared for e-commerce, it is far wiser to invest limited funds into expanding Brand Awareness through Social Marketing, Retail Distribution & SEO.
Over the past year, the team at LGC has done just that. Now available in Wholefoods, Costco & many boutique outlets; LGC is in a much better position to take their sales online. We are currently consulting with Laughing Glass on a unique e-commerce solution that will generate direct sales & engage their target market with a brilliant twist on a new business model.
Stay tuned for more Awesome Stuff from LGC!
Client: Sydney Rainin
Tags: eCommerce Ecosystem, Managed Hosting, MarketingView Project